Audi knows that luxury auto clients look beyond the standard haute car and instead desire a personalized version of their wheels of choice.
Cue Audi’s quattro GmbH, a program designed to give clients the customization they want. Located in Neckarsulm, Germany, designers and buyers work together to achieve the ultimate product.
The 250 members that make up the team at quattro GmbH hone their skills to take the S, RS, A8 and R8 GT models to a new level. Read: team members are qualified to construct the two-seater R8 GT model basically by hand. Customizable details include custom alloy wheels, nappa leather and upholstery and exterior paint. The options are nearly endless, which means it’s uncommon for the team to make the same car twice.
Clients loyal to the flagship A8 model have a multitude of options as well, ranging from fine leathers to in-car office equipment. Capture the essence of low-key luxury with the extended A8 L W12 wheelbase, which can be morphed into a chauffer-driven sedan (at $225,000, this model is the definition of understated luxury).
For those who take as much pride in personalizing their autos as they do customizing their homes, the Audi quattro GmbH program delivers.