Since being bought by India’s Tata Motors, Jaguar Land Rover has ratcheted up an effort to expand its market share worldwide. The company has announced plans to introduce new models to its inventory, distributed between both the Land Rover and Jaguar insignias. Additional redesigns of current models are also being planned, including a “facelift” for the flagship Land Rover SUV.
Tata Group chairman Ratan Tata was recently quoted as saying “The company has undertaken its most ambitious product development program in its history.” He expects several new sports sedans and will roll off the production line within the next two years, in the hopes that the new products will “provide dealers with a more competitive and wider product range.”
As part of the initiative, Tata’s research and development team has been designing new, fuel-efficient engines that will power 40 new models of more affordable rugged and lifestyle vehicles. Expected to launch within the next five years, the engines will be manufactured in Great Britain, where Tata has been injecting 335 million pounds into an existing facility.
New facilities are also being planned for India and China, two up-and-coming economies that have emerged as lucrative markets for Jaguar Land Rover.
Pictured: 2013 XKR Coupe, Courtesy of Jaguar
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