Welcome to another exciting and luxurious Pebble Beach Concours D’Elegance Automotive Weekend. Jaguar immediately turned up the heat last night at an exclusive reception with Playboy Magazine to celebrate the debut of the opulent XJL Ultimate. Shown earlier in the day for the first time in the U.S. at “The Quail, a Motorsport Gathering” the British grand touring sedan was well received by special guests such as singer, producer and humanitarian Wyclef Jean; guitarist for the Cult, Billy Duffy; Emmy-nominated actress and Mad Men’s Christina Hendricks; and Oscar-winning actor Adrien Brody.
In addition to the XJL Ultimate, other vehicles attending the Playboy Party were the 185 mph Jaguar XKR-S Coupe (Playboy’s 2012 Car of the Year) and the red 1963 Jaguar E-Type which was showcased on Mad Men this season. Many will recall Hendricks’ character, Joan Holloway, asking Don Draper, “Oh honey, what’s that?” as she approached the eye-catching iconic E-Type. When Hendricks first saw the new Jaguar XJL Ultimate on display at the reception she said, “The XJL Ultimate is a car you don’t want to get out of – you’ll never want to call shot gun in that car.”
“Jaguar and Playboy set out to create something new, a private fun evening to get the Pebble Beach Automotive Weekend going and to showcase the new Jaguar XJL Ultimate,” said David Pryor, Brand Vice President, Jaguar North America. “The evening brought automotive aficionados and friends of Playboy and Jaguar together, without all the crowds and sales pitches experienced the rest of the weekend. Owners of Jaguar cars like an upscale, but relaxed and fun environment, and that is what we created with Playboy for this event.”