The good people at Rolls-Royce, luxury car maker, have decided that their automobile line-up was missing a certain je ne sais quoi and are remedying the situation by possibly adding two new versions of their exclusive yet popular Ghost model.
Rolls-Royce, although eager to improve its already healthy sales record, insist they are not chasing volume nor quantity over quality. Their all time high sales peak happened last year, when 3,538 units were sold. The last time sales hit the same level was back in 1978 with the Silver Shadow II. The desirable Ghost model is responsible for a 31 percent increase in deliveries.
The two countries that make up for the largest part of the Rolls-Royce client base are the U.S. and China; and experts predict that sales can reach over 4,000 if new models are unveiled to the public.
At least one new model is expected to make an appearance at the next Geneva Motor Show which will take place in the spring of 2013. The Ghost version that will be released is suspected to be a high-performance coupé with 600 hp, and will be a lower, shorter, sportier variant in the Ghost family. Rolls-Royce are also saying that the model they present will be a permanent part of their line-up as limited-run models are not financially attractive to the company.




